Lately they have been floating 2018. During an investor call, they mentioned Hawaii specifically but didn't pin an exact time down. Allegedly there is going to be an announcement Monday, but I am not holding my breath for Hawaii yet. More than likely just more Mexico service.
The latest rumors:
during new hire training last week when the finance people came in and did their spiel, they mentioned that there is an announcement Monday that is going to send shockwaves through a west coast carrier that flies 737s (whatever the f that means, I am guessing Alaska).
Maintenance folks on the west coast have been awarded etops certifications.
Our spirit party is on the west coast (at Universal in LA) this year. Possible announcement of Hawaii service and LA crew base.
A pilot who had to sign a NDA said that he wouldn't be surprised if they announced it Monday.
Ok, back to being cynical and jaded. More than likely just a new stupid state flag paint scheme announcement.