Originally Posted by
echelon
The general public thinks airline pilots are overpaid as it is. What, do you think the guy with the $60-80k, decent paying, well above median income, job is going to look at your billboard every day on his way to busting his ass at work and say: "You know, those guys deserve to top out at 5 times what I make instead of 4 times what I make, I'm not flying this airline again until those pilots make even more money!"
You have to consider the audience; major airline pilots are neither going to get the sympathy of the people that are going to see a billboard, nor will they deserve it. I personally think, like the rest of us in the industry, that we should be paid fairly and in line with our peers. Good luck selling that to Joe Sixpack though
The general public is not the target for the media campaign beginning at B6. JB leadership (Fiercely protective of their brand) and specifically the investors (What? Everything isn't all roses and unicorns in Blueland?!) are more likely the intended audience.