Originally Posted by
WutFace
Right now, ALK seems like a ship without a rudder. They're getting pressured in the north by Delta. They're getting pressured in the South and Hawaii by Southwest.
Every other airline is making big steps in growth. Southwest wants 25% in 3 years. Frontier just ordered 130+ airframes.
What is Angle Lake's plan? I'm not seeing it. All they've hinted at is a mild restructuring and retreating from markets. They're walking away from the premium transcon market. They want to "reinforce" the destination network from SF and LA, but they're way too slow to market and Southwest is going to eat their lunch.
The airline industry is and has been feast and famine. Right now, it's feast time. And Alaska seems dead set on missing this window, losing market share, and squandering the benefits of the acquisition.
Help me feel better about this. Where's the big order?
I'm not holding my breath for any order, much less a big one. Angle Lake is who we thought they were. There is a definite lack of vision on their part. They have bungled up the buyout/merger to boot.
There is no leadership in our management. They are just CPAs and are good with spreadsheets and pinching pennies. That's all they know.
I'm seeing it too. We're getting our butts kicked. Our operation sucks and we are alienating our customers.
Nothing much we can do about it, since they don't value us or our opinions. Just watch this place fall apart. If we're lucky, someone will buy us out and put us out of our misery. That's they only way we can be rid of our ineffectual management team and our BOD, which seems to be out to lunch.