Originally Posted by
SongPilot
Honestly brand new to these chat boards, so I'm not sure what you are referring to. I find it interesting you don't have any answers to what my question is. If the likes of SWA and Spirit have significantly
lower costs, what is the plan here? To start a fare war you can't win?
It's called, in airline parlance, the "S" curve. That's essentially what Kirby is advocating, pushing market share further right on that curve. It works.