I have no dog in this fight. SWA is not really on my short list of future employers. But I really admire how they operate. Low CASM, product that is equal to or better than most legacies, simple ticket purchasing, motivated staff at all levels.

The other majors need to look no further than SWA to figure out how to do it.

SWA has figured out that you can lead employees where you want them to go. You cannot push them to go where they don't want to go. You can lead a bunch of cats. But try herding them.

SWA gets it. The other majors don't really get it.