Everyone remember, what we think are great guys, good pilots, and great employees is not necessarily what the company thinks. I'm in no way defending the practice, and I did not have to take the Hogan, but the company probably values different traits than we do.
The Hogan is a way to whittle down the applicant pool and decide who to bring in for interviews. The time may soon be coming where UAL will not have that luxury.
I imagine some of the traits the company is looking for are, follow management's lead, don't ask questions, just do what we tell you, be happy with the contract you have 'cause we can take it away through bankruptcy, personally help out the company each and every leg by not adding fuel, and/or reducing it!! Independent thinking is probably a no-no too.