What re brand? It’s obvious now that AS only bought VX to stop jetblue from buying us, to fight against Delta in SEA and United in California, gain quick access to large presence at SF and LA, and to eliminate VX as a competitor. As the dust is settling, they are painting all the planes and making one new uniform interior, pulling off Airbuses on traditional Airbus routes, and redeploying them where they see fit. In other words literally nothing named ‘Virgin’ survives, nor does any of its route network, interiors, service, etc.

They did not buy us because VX was popular, or semi-successful, or customers loved them, or insert any other reason. Just about every airline that was California based was bought out and name killer. PSA. Jet America. Air Cal. Virgin. I don’t know why anyone would want the Virgin name to go forward. It was always about selling an image while paying its employees well below industry standard in order to do so.