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Old 05-04-2018 | 01:29 PM
  #131  
OCCP
Gets Weekends Off
 
Joined: Jan 2011
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I hope we succeed too but just haven’t seen Alaska do anything but retreat and sit by and watch other airlines grow in our hubs, particularly Seattle. We have zero brand identity outside of the PNW and there’s only so long we can depend on our west coast vibe and west coast passengers. Southwest has a massive network and is aggressively growing and can really shake up the Hawaii market. Alaska has shown no interest in growing, we just cancelled a bunch of routes everyone else seems to make money on. The only thing they’ve done recently is drum up a lot of media attention about constructing a new building by headquarters in Seattle. Who cares!
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