Originally Posted by
OCCP
I hope we succeed too but just haven’t seen Alaska do anything but retreat and sit by and watch other airlines grow in our hubs, particularly Seattle. We have zero brand identity outside of the PNW and there’s only so long we can depend on our west coast vibe and west coast passengers.
If you don't believe this take a stroll over to the South Satellite. Look out the North facing window. Delta as far as the eye can see. A concourse, B concourse (except for SWA at the end) and the entire South Satellite. Rode on two FULL Delta jets to get home last night.
And check the FIDS board. Delta codeshares with ALL the airlines Alaska USED to code share with. Dumping the AA code share was a HUGE mistake IMHO.
Alaska doesn't have the East/West gravitas to compete with AA and DL. One or two flights a day to a few East Coast and Midwest destinations won't cut it. More and more Alaskans are gravitating to Delta because they can get farther than the West Coast.