Originally Posted by WHACKMASTER

I don’t wish you or any of your brethren ill will. Here’s the reasons why SWA is going to Hawaii as stated numerous times by the company:

1. To give our Rapid Rewards pax the ability to use their points on a Hawaiian vacation (as is available on DLA, AA, UAL, etc.).

2. To support the “California Strong” initiative

3. The point that most everyone is missing is that we are carrying a lot of pax to California where they then connect to HAL (& Alaska) and fly to the islands. Therefore we are basically feeding the competition as they take our pax to the islands instead of us doing that for them.

4. Inter-island fares are high and SWA realizes they can go in and make a legitimate play for some of that market.

I sincerely hope there’s enough pax and revenue to go around for all of us but because of a combination of points 3 & 4 I just don’t see this as being a good thing for HAL airlines. Kind of like the Spirit build up in BWI is not good for SWA. Nature of the industry though.