Originally Posted by
WutFace
VX had its own thriving niche market, which AS management promptly abandoned. You don't get to lay this at the feet of Virgin. I'm with OCCP on this one: on its current trajectory, Alaska Airlines has less than 5 years before a major shift/failure happens.
This doesn’t mean anything. That’s like saying the stock market, on it’s current trajectory will forever rise. The next hour, you’ll have to say, on it’s current trajectory it will forever fall. Do you buy and sell at every shift in the market? AS has adjusted it trajectory many times and will adjust it again and again as needed in order to keep a seat at the table. So you can say that on it’s current trajectory, AS is headed for a major failure but todays path is just that, today. They will adjust it again to avoid a major failure. Most successful airlines have to do exactly that to stay in business. After 2001 when most airlines were pulling back, AS changed course and added many East Coast destination. Then they changed course again and added all the HI flying. Most recently, they changed course again and bought VX. Nobody at the company saw those things coming but, boom, there they were. My point in relax. Let the process unfold. Let the dust settle. Most of your “sky is falling” attitude is based on resentment towards AS because they dismantled your old company. Just like when you’re on takeoff roll, look further down the runway or you’re gonna be all over the place.