Originally Posted by
Andy
Don't sweat it. This will go away quickly. This isn't as bad as dragging a customer off a flight or having an animal die on one of our flights - and those events had no material impact on United.
That might very well be true in as far as the memory fades quickly. What doesn't fade is the feeling the press portrays of an airline as the one we love to hate. Justified or not, there's a lot of history behind that feeling.
When times are good the material impact is minimal. When discussions of cash burn rates and shrinking to profitability ensue, the material impact might be greater than you think.