Or, a more reasonable way to look at it is that Boeing is offering 737’s at 2/3’s of sticker price for the right order (read going all Boeing). Manufacturers offer deep discounts on planes all the time.

2/3’s deep? I don’t know. But Boeing might be willing to make that kind of deal on the first 50-100 options in order to secure a total order of 3-400 planes over the next decade plus.