The trick is for marketing to guess the right ticket prices so that lower load factors do not equal lower revenue.[/QUOTE]


Man, do I agree with that! I guess smarter people than I are doing the math but I really would like to see higher prices and a slightly lower load factor to give us a little breathing room. As rough as it is on us (aircrew) I see the high loads really taking an effect on the gate agents and ground handlers.
Once I heard D&D address this saying that we wanted to be known as the place to go for low tickets even at the expense of raising prices and gaining short term revenue when we could. Just hope they are right.