WestJet, GOL, Aeromexico, Jet Airways are not even close to a premium brand. Some times the best looking partner is already taken. We all know Korean Air was sloppy seconds. Problem is, big D doesn't have a strong name or brand recognition in the markets listed above, and cannot command a high yield. Couple that with our higher cost structure, and limited desire to invest the needed CAPEX in international, and the JV model was chosen.

I'd rather see a widget on a Real Madrid-Arsenal-Paris-AC Milan jersey with a massive widebody order, but I don't think we want/can compete like that for international market share.