Pay a buck fiddy for an ice cream, and it's ok if the guy serving it up is wearing a white/red striped shirt and paper hat. Pay $150 for the same ice cream served in a silver bowl, and the guy serving it damn well better be wearing a tuxedo. It doesn't mean one ice cream server is any better or worse than the other, any more or less competent, any more or less professional. It means that at some point the brand is selling a particular image.