I can understand offering complimentary snacks, and beverage for long flights. For short flights, they should either be done away with altogether, or charge for them.

Charging $1 for each checked bag. That could potentially make an airline a lot of money. I think I've heard American has around 2,000 flights per day, with 200,000 passengers. That is around 100 passengers per flight, average. I don't know what the percentage is of passengers who check baggage, but if half of those 100 on each of the 2,000 flights checked one bag, at $1 per bag, that makes American $36,500,000 per year. Of course those numbers would vary per the size of the airline, and per the number of passengers that check bags. I would assume more than 50% check bags, and that many check more than one. Thus, that 50% of passengers is a conservative number.

The $10 fare increase seems reasonable too. Not many people would fret over $10. Taking American as an example. 2,000 flights with an average of 100 passengers per flight paying $10 extra per ticket, makes American about $730,000,000 per year.

Seems rather simple. I think if all of the airlines in the United States got together and did this, it would make them a lot of money, and help solve some of the financial problems they are having. If you are a passenger checking a bag, it only costs you $11, but makes an airline of American Airline's size nearly $1 Billion per year.

Also, most or all of the airlines allow you to purchase tickets online. I know Continental allows you to even check in and print your boarding pass online. I'm not sure if others allow this or not. What about all airlines doing this, and encouraging passengers to print their own boarding passes online by charging a $1 fee for those who get their's printed by the airline. This either makes the airline money from those who want their paper ticket from the airline, and/or it encourages people to print their boarding passes at home, thus saving the airline money on paper, ink, etc.

Just seems like their are some relatively simple things that are inexpensive to the passengers, that can make an airline a lot of money.