http://money.cnn.com/magazines/busin...2814/index.htm



Michael O'Leary, Chief Executive of Ireland's Ryanair Europe's most profitable airline, wants to make air travel free.
"more than half of our passengers will fly free." he was quoted

Ryanair's $368 million in net earnings gave the airline an industry-leading 22 percent net profit margin. (By comparison, Southwest Airlines's net margin was 7.2 percent)