Originally Posted by
Bahamasflyer
....not to mention the staggering upfront cost for R&D before getting a single dollar in ROI
Right here is the deal-breaker. The CEO that endures the “staggering upfront cost” is not the same one who will reap the ROI many years later. Managers need bottom line results now, lest they be ousted by their own BOD, or by a raider.