Originally Posted by David Puddy

I would think avoiding direct competition with the other LCCs and Legacies and entering smaller or midsized markets with more efficient airplanes would be another route. Slugging it out with SWA, JB and F9 daily on large-city competitive routes (ie Chicago to LA or LGA to FLL) probably won’t be a winning strategy - there’s too much competition and capacity and not enough margin. Instead, Spirit could enter more midsized markets like ACY and MYR with less direct LCC competition.