Pilot good-will.
Why would the company even bother with their recent chief/executive free-beer meet-n-greet tour to find out why the overwhelming majority of pilots are not saving the operation with good-will, if they are going to great lengths to put the pieces in place for disciplining pilots for not cleaning aircraft?
Long sentence, sorry.
Writing the FAA and asking for a new interpretation and then sending the pilots emails telling us cleaning is a "requirement" to keep your pass benefits....
It's clear to me they are getting ready to start disciplining pilots who don't clean.