Those billboards are useless waste of money. Stuff like that is targeting the general public who have shown in surveys over and over that they think pilots are overpaid fat cats. Our passengers are with us for the cheap ticket and they don’t really care if we are hosed as long as their ticket stays cheap. It’s even dumber to put this near LAS airport since few of our passengers originate there. A snowbird location would have been a better choice. All this will do is cause management to take us even less seriously. Ask anyone at HQ and they will tell you they see our reps as a bunch of amateurs who are easily outplayed. Crap like this only reinforces that. A better use of our money would be legal action as they have promised. Not another asinine publicity stunt. Smarten up boys. You’re playing checkers.