Another view on the matter...

http://news.airwise.com/story/view/1196616561.html

This story mentions that an investment group is urging AMR to divest itself of its frequent flyer program. Can anyone provide an explanation of why an FFP is considered a profit center. I would have thought the concept of giving away seats would be classified as a cost center.

http://news.airwise.com/story/view/1196703588.html