https://www.aopa.org/news-and-media/...els-up-bullish



“We want to disrupt and democratize,” said Kenny Dichter, founder and CEO of private-membership, on-demand charter firm Wheels Up. So far, the strategy is working, with Dichter saying that he sees a total of one to two million companies and individuals as the potential membership market."




If you consider the Charter / Fractional customer model as a pyramid with Global Challengers and Gulfstreams at the top, then those operators are fighting for a rather small market. The base of the pyramid represents a much larger population segment.



https://www.quora.com/How-much-does-...join-Wheels-Up


Wheels Up has two membership levels:
Individuals and families are $17,500
Corporations are $29,500
You then pay per hour:
King Air 350i is $4,675 per hour + 7.5% Federal Excise Tax
Citation Excel/XLS is $7,695 per hour + 7.5% Federal Excise Tax


Considering the King Air seats 9 that's $519.33 /hr. A very reasonable rate on a per head basis and not a lot of up front cost.