To those at HAL who are having flashbacks from 2008.
There is a critical difference between SWA and go! (Mesa).
As the various court filings attest, go! was in Hawaii to knock someone out of business. They succeeded.
SWA is in Hawaii... to make some $$$. They will succeed.
HAL is a good airline. SWA is a good airline. SWA is not here to kill HAL; they are just here to make money, and they are doing it the way that they do it.
To HAL interisland guys, let’s not take out any Mesa PTSD on the SWA boys and girls when they show up. Race them interisland like old-school lunatics and have fun. It will be a leaner time with healthy and possibly intense competition, but no one is actively trying to put anybody out of business.
To the SWA guys, welcome, good luck, and be careful not to overshoot the base to final bottom turn on the Channel Approach when the wind is out of the south.