Southwests' Entrance to Hawaii
We all knew it was coming, management did too, unfortunately the only people who seem to see the oncoming category 5 storm coming at us are the rank and file.
Both at Flightpath and the latest company propaganda indicate that the think tank seems to think that somehow tiny no-name Alaska is going to compete with our giant- more capable- competitor with a cult like following and win.
Spoiler alert, we lose this battle. Lets just hope it expedites whatever potential suitor may be interested in buying Alaskan as the stock continues to fall.