Originally Posted by
Rama
"I'd bet Hawaiian will be gone within 3 years IF SWA floods the market place as they have planned. Update your Resume!"
Didnʻt realize SWA was going to fly South Pacific and Japan routes too.
This whole entry into Hawaii is the expansion of the battle of California between AS and SWA and SWA appears to be winning that one pretty handily so far.
In comparison to both AS and SWA, Hawaiian is small enough that it would behoove it to be smart about what they do. If Hawaiian concentrates on Japan and long haul routes, they'll do OK. If they decide to take on SWA, they'll end up in Chapter 11 again, if not like Aloha. Smart money would preserve a market share and pare the losses to concentrate on long haul. But then again, lots of egos in the airline business that led to some excellent companies going under.