Originally Posted by
Ala5ka
All of southwests movies and television are free now and they have free texting without having to purchase WiFi.
People routinely fly southwest from the East Coast to the west coast, why wouldn’t they fly it the same length to Hawaii? The answer is they will. The difference between Alaska’s service and Southwests is becoming less and less. “West Coast Vibe” isn’t enough to win over the consumer.
There's a demographic which just doesn't fly on SWA, and it includes most of my peers in the white-collar world, and most people much older than 60. That could change of course, but it would take time and effort. SWA has carved out it's niche (it's a good one) but there are plenty of folks who don't care for it.