Originally Posted by Hawaiian 5O

Believe me, my concern is not just SWA. IMHO, we’ve hit critical mass here. SWA is just “one more” nail in the proverbial lid. SWA is just the latest company to make a run on Hawaii.

I agree, we’ve got a great, possibly the best product in the Western world. It’s a great bunch of people. When I say we’ve hit critical mass, the world has grown up around us and by default we’ve gotten too small.

Sooner or later, everything has to change. My fear is that if we don’t adapt and overcome, AKA merge and get bigger, One of these days one of the big four could simply fart and blow us off the map. Nothing lasts
Forever. Let’s face it, we’ve had an 89 year run so far and are still basically the original incarnation of the founding day. That’s unheard of nowadays.

Don’t misunderstand me, I don’t want to merge with someone. Honestly though, I think our only two choices at this stage are to merge and move on, or go the way of eastern, Pan Am, or TWA. I only see one of those two outcomes in the next 5 to 10 years. Given the choice, I’ll take the merge.