While both Fedex and UPS have been slow to accept reality, UPS seems to have come to the realization that Amazon IS a competitor and a threat, and started (albeit slowly) evolving with the recent SMB initiatives, to mention one change. Fedex has traditionally been more innovative and aggressive in the sector, and I sincerely hope senior management does wake up quickly. UPS has traditionally been like the tortoise, not the hare, but leadership seems very stable, unified and disciplined right now.
There was an article/analysis published recently that reads “Fedex vs UPS, similar but yet different models” (or something like that). Good piece for all Purple and Brown folks to read.
Fedex is a wonderful company, phenomenal aviation job, no doubt. I hope for the sake of my good friends at purple Fred wakes up and tackles the Amazon threat head on.