If anyone goes to one of these new start ups, I just hope the new ULCC gets a strong foot hold before the economy turns. Especially if the target demographic is secondary markets and leisure travel. There's a huge grave yard full of failed start ups. I also wonder how they are going to compete for their work force these next few years as peak retirement hits. Going to be interesting to see what kind of compensation they can offer against other ULCC and even some regional's that have upped the ante.