One of the individuals who is starting this LCC using the XTRA Airways AOC, told me that they do plan on offering competitive wages with other LCCs/majors. They plan on doing point to point from secondary airports.

They do have experienced members on their team who have experience in starting airlines in the past, including Southwest, jetBlue, and Allegiant. I'm not sure if there's enough room for two startups in the same year in this country, but who knows.