Originally Posted by cadetdrivr

Correct, the white/blue/gold CAL logo and paint job was originally done by Lippincott nearly 30 years ago (1991). Later, they tweaked it for the merged airline and did some additional branding work before being replaced by PriestmanGoode.

Here’s the livery preview video that UA posted last week (it was also on FlyingTogether)—-note the inclusion of Mr Goode.

https://twitter.com/united/status/11...920712193?s=21

Love it or hate it, UAL paid big bucks to a top firm for this whole re-branding.