Originally Posted by
N6279P
It was absolutely necessary. Not only was the old look dated, but a fresh start was needed to move past all the PR of the past year and a half. Though, by reading the comments you’d think pilots should be entitled to the entire marketing budget.
The old scheme looked like they took the CAL planes, whited over the CAL name and used public domain typeface to paint UNITED along the top.
At least this job looks like someone put some thought into it.
At one point right before BK, Delta had planes in at least three different branding configurations, maybe even four if you counted "sky team" as well.