I think rebranding is majorly needed, however I don’t think they moved away from current design in doing so. But I am no PR designer .

More importantly front line employees need to get better in order to rebrand otherwise we will get the same old bad PR we’ve gotten for years . Not sure but have actually heard good things about the FA training that they all had to do in ORD, Not sure if that will turn an old crusty 55 year FA into a good service employee but it is what needed . Gate agents as we’ll. I use United and Jetblue to commute sometimes Delta , and they simply blow us away on a service stand point .

Paint on the plane won’t fix rude over worked gate agent.