Originally Posted by N311JB

Ill never forget my Fiscal professor saying when an airline switches to Pepsi all fiscal cuts have been exhausted. Look at the history. It doesn't bode well. It doesn't seem like much but its just as much physiological as it is finical. Just like how airlines, hotels, etc don't use 13. TWA did it right before bankruptcy in 86 i believe UAL did it 2002 after bankruptcy and it didn't work Branson and Virgin tried it and he admitted it was a failure. Northwest had Pepsi right before their merger. Alaska tried using Jones Soda and it was a failure. I may have wrote a case study about it. The findings were troubling. But what do I know Happy Jetting and Thanks for not Flying.....Jetblue.