Social media influencers are one of the biggest marketing tools in play these days. If you don’t believe me, look at the social media operation of any major corporation these days. These pitches rely on subtle techniques to highlight product or concepts rather than a hard sell. This generation somehow thinks a social media pitch is more authentic than Madison Ave, even if they’re fundamentally selling the same product. (The Army is doing this with YouTube videos that show basic training, firing ranges, etc., using recruiters as pitchmen in civvies)

Regardless of duder’s intent (money on clicks, fame, or simply helping the next generation), his videos are free advertising for Envoy full stop. I don’t care if he’s a nice guy, or whatever, because what he is doing is not in the interest of the pilot group in this negotiating environment. It would probably behoove him to show solidarity and lay off the videos and other recruiting appearances until we get a deal.