Originally Posted by 2 BLUE

The trick is to keep prices low and have 100% load factor. It is better to give seats away to get more loyal customers for the future. It is easier to give money back when things go wrong than to advertise to try to fill seats.

We owe it to our investors to keep the load factor as full as possible! WIth oil and the economy our pay is very fair. I feel if we can keep our pay and C.A.S.M as low as possible our options will reward us in the next couple of years very well - even for the ones that are under water.