Curing diseases comes about through scientific research. That research is very expensive, and needs funding in order to happen. Private enterprises don't invest in research unless they can with surety ramp it up to sell as a commodity at a solid profit. Awareness campaigns help grease the private donation efforts which fund critical research.
At DL, sales of pink ties for pilots goes to charity, for-sale Pink Lemonade all goes to charity, amongst other efforts. Stop your own fake outrage.