Literally every corporation I have worked for and my wife has worked for has used the word family when referring to employees. Do they teach that in some HR course? I can’t think of anyone that believes that BS yet every company uses the terminology. I find it insulting that they actually think saying family is going to get employees more engaged. You know what gets employees engaged? Profit sharing! Tell them let’s all get rich together and get out there and make that money. The rah rah nonsense is so tired in corporate America.