Originally Posted by
WakeWash
I personally really enjoy the seatback tv. I don’t wanna hold my phone all flight and for me when I prop it or my iPad on the tray table looking down to watch it usually makes my neck start hurting. Also I enjoy being able to text and do other things on my phone while I’m watching something. While most people do have a personal device to watch stuff on, I don’t know that I’ve ever seen a family of 4 with 4 iPads...
This is exactly how I feel. It's all about brand perception and functionality. Holding my iPhone in front of my face for 2+ hours to watch a movie gets old very quickly. Yes, there are the certain planes that have the little holder built into the seatback, but they aren't always what I'd call secure. Also, as others have mentioned, propping up an electronic device in a seatback to watch a movie doesn't scream "high quality branding". It would also be nice to be able to use my phone for other tasks while I had a movie rolling. Bottom line, removing IFE and cramming extra rows of seats into our aircraft aren't the things that a legacy, premier carrier should be doing. There's reason AA is being compared to Spirit in many ways.