People think that UPS and Fed Ex are the only cargo companies in town. People can identify Prime Air now as well. It's a lot easier than saying ATI, ABX, Atlas, etc. Every time I say Kalitta, I have to say, "the famous drag racer, Connie Kalitta", even then, if they aren't into racing, they don't have a clue. Then I just say I fly 747's international... Best option yet is I tell them I am unemployed and just like building stuff. Let them scratch their head as to how I can afford to do so unemployed.