Originally Posted by
Silver02ex
I think you have it backwards. ULCC don’t have to match the legacies or they are trying to. The legacies are trying to match the ULCC by offering basic economy and charging for the “extra” assigned seats, bags and so on.
4 airlines control 80% of the seats in the US domestic market. The legacies control the market. They don’t need to match the ULCC’s. The Legacies are into branding and marketing their different products. Not trying to match ULCC’s prices.