Serious amount depends on the person. We all agree 80% of your portfolio in your own company stock is risky . Dumb. The perfect amount is subjective. I’m just saying I hear guys say they heard Cramer or some uncle say “don’t own company stock” . That’s a misnomer , and if it’s a good stock in your opinion, buy it . In my opinion spirit is a fantastic long term play. Let’s make a little money