Originally Posted by Pilotpip
I think much of the reason you're seeing so many treks is the "Lance" factor. His team was/is sponsored by trek and as a result has the most exposure over the past few years.
Exactly. Although Trek does make excellent bikes- I've had several over the years, as have many of my friends, and they've proved durable and effective. Their mid-to-high end stuff is made in Wisconsin, also. You can often find great deals on their carbon frames from a few years back, as shops would order them as their high-end display model, and then sell them for a discount as they became "obsolete."