iPilot

I think one huge advantage Amazon has is for the most part its operation is invisible to the consumer. There's a lovely web page and friendly packaging silently left at your doorstep and that's it. You go to Walmart and you see, well, People of Walmart. While Walmart has done a good job of pouring money into their stores cleaning them up its still deep down the same experience. The closest thing they have is the drive-up grocery service where you get the speed of in-store shopping without the in-store experience.

For Amazon nobody has to see how the sausage is made, so to speak. Warehouse workers in conditions that would make Kalfka squirm, exhausted delivery drivers and low paid pilots make the occasional page 2 headline but nobody really cares. They just whisper their desires to Alexa or tap on their smart phone and before you know it whatever they want is on their doorstep. Retail service just doesn't get much more elegant than that.