Originally Posted by
WhaleSurfing
Alaska’s attempt to aggressively take on Southwest in California a couple of years ago was about as dumb of a management decision as they come . There was no way WN was going to let that happen and the results, along with their bad purchase decision of VX, will put them in a world of hurt with California and Hawaii when COVID comes to an end.
Alaska blew the merger on day 1 when they kept the Alaska brand. Then they alienated the high yield California people by killing everything those people flew Virgin for. You can't keep California with a PNW strategy, the people are just too different.