Originally Posted by
crjav8er
Alaska blew the merger on day 1 when they kept the Alaska brand. Then they alienated the high yield California people by killing everything those people flew Virgin for. You can't keep California with a PNW strategy, the people are just too different.
I hated the VX acquisition from day one and wish it never would have taken place. Having said that...they should have resurrected the Jet America name. Pretty sure Alaska still owns the rights to the name. It encompasses the whole country (instead of just one state) and would have been a nice nod to Virgin America (and a middle finger to Sir Richard).