Originally Posted by
disenchantMINT
Load factor AND yield were just fine pre-Covid. This is a VX merger thread, right? Honestly you come across as not knowing what you're talking about. And not just because you couldn't spell yield.
Spelling has never been my strong suit. Neither is thinking clearly at 2AM, yet, here I am.
The only point I was really trying to make is that VX never had the highest front cabin yields in the transcon markets. Someone made the point that VX lost "A-listers" to JetBlue and while they might have lost celebrities, VX never had the most lucrative traffic in the market.
Additionally, it's hard to imagine the majority of VX's west coast point of sale moving over to JetBlue just based on the limited network that JetBlue has intra west coast. It makes obvious sense that some or most NYC based VX frequent fliers moved over to JetBlue as Mint came alive and VX went away.
In terms of profitability, there is a reason JetBlue is expanding Mint. My earlier comparison of revenue per seat is meaningless without looking at cost, to your point. The non-flying cost of the other carriers offering lie flat seats in the California- NYC market and JetBlue are very different; this allows JetBlue to compete with lower fares. It is also the reason the big three are moving to larger and larger gauge in an effort to reduce CASM.
My argument was never intended to be about the success of the Mint product. It was however a disagrement around how "premium" VX's premium traffic was and where that traffic went after the merger.