It's all about looking for new cars that have been sitting on the dealer lot for a while. Like for example right now I bet you could get some smoking deals on a never-titled 2019 model.
Last year I did just that. Got 20% off MSRP on a gorgeous,c very low volume car with 15 miles on it, never titled. It had been sitting on the dealer lot for almost a year. Got them to throw in an oil and brake fluid change as well.
And this was not a brand you'd normally associate with discounts. (The car was built in Zuffenhausen, Germany and wears its engine proudly in the middle, for you car nuts out there...)
Oh, and my custom plate? XCD MMO
(to go along with the other one, which is XCD VNE)...